Selfedge was launched in 2010 by Mischa Hengeveld, a local from Amsterdam who decided to make the big move to Antwerp. After having gained experience in retail and wholesale he thought it was about time to start his own adventure and we are still around.

Now landed at our latest 300m2 location in the heart of Antwerp, in the middle of bars and restaurants where we have an old ballet school which is a charming rough space that represents us.

At Selfedge showroom Mischa & Nona offers an international mix of brands who deserve to have their spot in the Benelux market. We represent established labels & newcomers with a strong identity. 

On one hand there is sustainable fashion brand Colorful Standard, bringing tshirts, sweaters, knitwear, beanies, scarfs, socks you name it in 45+ colors from Denmark for men and women. Next to this we have high-end Danish fashion brand Won Hundred that offers an elaborate male and female fashion collection. 

Since last year we carry the best Swedish outerwear collection Brixtol Textiles for him and her. We also have the menswear only section with Dutch brand TheGoodpeople & Swedish brand Neuw denim, which has been with us for more than 10 years. Younger inspired part with Woodbird for both genders. 

Besides clothing we also offer a strong range on footwear with the handmade boots from Bright Shoemaker and luxury Italian sneakers from P448. Accessories are not to forget therefor we offer brands such as Atelier Vesper parfum, Pig & Hen bracelets and the fun A-dam Underwear brand from Amsterdam.

Constantly exploring the market and building a long-term relationship with the customers is of great importance at Selfedge. Let’s say that we run showroom with a lot of energy and a touch of rock ’n roll!


Mischa & Nona

Mischa Hengeveld

Nona De Boeck
Nona De Boeck